ABOUT
The Canadian Mental Health Association (CMHA) is a national non-profit that provides community based mental health services and advocacy across Canada.
OBJECTIVES
Increase visibility of CMHA’s local programs and mental health resources to reach those in need.
Design compelling “calls to action” (CTAs) that demonstrate the direct impact of contributions on community services.
Use consistent branding establish CMHA as a reliable, expert source of mental health support.
PROCESS
Reviewed CMHA Brand Standards and guidelines.
Created educational posts for their services and where to donate to direct donors quickly.
Developed the “Super Hero” donation campaign idea to raise awareness on the impact of the support.
DELIVERABLES
Static Social Media Posts
Carousel Social Media Posts
Campaign Super Hero Mask and ideation
Social Media Stories
Carousel Social Media Posts
Campaign Super Hero Mask and ideation
Social Media Stories
